2012 - 2014
Nazar is the Turkish term for what is traditionally known as the evil-eye in the MENA region. My Nazar series explores the use of this age-old device in various contemporary applications.
Nazar™ is a fictional product intended to provide relief from symptoms relating to the evil-eye. I wanted to explore how people are often ready to accept some sort of protection (whether that be ancient-totem or modern-medicine) when the form it takes is appealing, reassuring or traditionally familiar. This resulted in the idea for a Nazar pill one can take to ward off the so-called evil-eye as a remedy for anxiety, paranoia and insecurity. I developed some ideas for the subsequent packaging and publicity material as well as the formal brand identity of Nazar™.
Nazar™ has been featured in the following articles:
renk-magazin.de (Jan. 2016)
cut-online.com (Jan. 2016)